Legal

Terms of Service

Last updated: April 11, 2026 • Effective immediately upon acceptance

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Acceptance of Terms

By accessing, subscribing to, or using the Assurance AI platform (the "Service"), operated by Assurance AI LLC, a Florida limited liability company ("Company," "we," "us," or "our"), you ("Agent," "you," or "your") agree to be legally bound by these Terms of Service ("Terms"). If you do not agree to all Terms, you must not access or use the Service.

By signing up for the Service, completing onboarding, or by accessing the Service after these Terms have been posted, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, which is incorporated herein by reference.

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Description of Service

Assurance AI provides an AI-powered platform designed for licensed insurance agents, including but not limited to: lead generation and real-time delivery, customer relationship management (CRM) integration via GoHighLevel, AI voice assistant and automation capabilities, advertising campaign management via Meta (Facebook/Instagram), appointment scheduling, and training resources. The Service integrates with third-party platforms including Meta, GoHighLevel, Stripe, and others.

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Eligibility and Account Registration

You must be at least 18 years of age and hold a valid insurance license in your state(s) of operation to use the Service. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to provide accurate, current, and complete information during registration and to update such information as necessary.

You are solely responsible for ensuring that your use of the Service and any leads obtained through the Service complies with all applicable federal, state, and local laws, rules, and regulations, including but not limited to insurance licensing requirements, telemarketing regulations, the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, and all applicable state insurance department regulations.

Lead Services

  • Leads are generated through advertising campaigns managed on your behalf via the Meta platform. We manage ad creative, targeting, and campaign optimization.
  • Lead orders specify a quantity and state selection. Leads are delivered in real-time directly to your CRM on a first-in, first-out (FIFO) basis.
  • We do not guarantee the quality, accuracy, responsiveness, or conversion rate of any lead. Leads are delivered as-is based on information voluntarily provided by consumers through advertising forms. Consumer-provided information may be incomplete, inaccurate, or outdated.
  • Leads delivered beyond your ordered quantity may be provided as unbilled leads at our sole discretion, without obligation.
  • Lead pricing is subject to change at any time. Current pricing is displayed in your account dashboard prior to purchase. Pricing at time of order is locked in for that order.
  • You acknowledge that lead generation results vary based on market conditions, geographic factors, seasonal trends, and other variables outside our control. Past performance does not guarantee future results.

Subscriptions, Payments, and No-Refund Policy

  • The Service offers subscription plans (Pro, AI Voice) billed monthly or annually through Stripe. Lead orders are billed separately as one-time purchases.
  • ALL FEES ARE STRICTLY NON-REFUNDABLE. This includes, without limitation, subscription fees, lead order payments, and any usage-based charges (SMS, email, AI, dialer minutes). No partial refunds, pro-rated refunds, or credits will be issued for unused portions of a billing period, undelivered leads on cancelled orders, or any other reason.
  • Cancellation: You may cancel your subscription at any time through your account dashboard or by contacting support. Cancellation takes effect at the end of the current billing period. You will retain access to the Service until the end of the period you have already paid for. No refunds or credits will be issued for the remaining portion of any billing period. Active lead orders will continue to deliver until fulfilled or until your account is deactivated, whichever comes first. Undelivered leads on active orders at the time of cancellation are forfeited.
  • We reserve the right to change subscription pricing with 30 days' advance written notice. Price changes do not apply to the current billing period.
  • Failure to maintain a valid payment method may result in immediate suspension or termination of your account, CRM access, lead delivery, and all associated services.
  • You authorize us to charge your payment method on file for all applicable fees, including recurring subscription charges, lead order purchases, and CRM usage-based charges (e.g., SMS, email, AI usage).

Chargeback and Dispute Policy

You agree not to initiate any chargeback, payment dispute, or reversal with your bank, credit card company, or payment processor for any fees charged under these Terms. By using the Service, you acknowledge that all charges are authorized and that you have received value for all fees paid.

  • If you initiate a chargeback or payment dispute, your account will be immediately and permanently terminated without notice, and all access to the Service, CRM, leads, and data will be revoked.
  • You will be liable for all costs incurred by the Company in responding to and contesting the chargeback, including but not limited to chargeback fees, administrative costs, and reasonable attorneys' fees, in addition to the original disputed amount.
  • Any disputed amount that is reversed by your bank or payment processor remains a valid debt owed to the Company, and we reserve the right to pursue collection through all available legal remedies, including but not limited to binding arbitration, collections agencies, and credit reporting.
  • If you have a billing concern, you agree to contact us directly at support@assuranceaigroup.com before initiating any dispute with your payment provider. We commit to responding to billing inquiries within 48 business hours.
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CRM and Third-Party Integrations

The Service includes a CRM sub-account powered by GoHighLevel. Usage-based charges for CRM features (SMS, email, AI, phone calls) are billed through the platform at prevailing rates. By authorizing third-party integrations (Meta, GoHighLevel, Stripe, etc.), you grant us permission to access and use data from these platforms as necessary to provide the Service. You are independently responsible for complying with the terms of service and privacy policies of all third-party platforms you connect or use through the Service.

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Acceptable Use

You agree not to:

  • Use the Service for any unlawful purpose or in violation of any applicable law or regulation
  • Resell, redistribute, share, or transfer leads obtained through the Service without prior written authorization
  • Attempt to gain unauthorized access to the Service, other accounts, or related systems
  • Use the Service in a manner that could damage, disable, overburden, or impair the Service
  • Violate any applicable advertising laws, telemarketing regulations, or insurance marketing rules
  • Misrepresent your identity, licensure status, or affiliation with the Service
  • Use leads obtained through the Service to harass, deceive, or defraud consumers
  • Reverse-engineer, decompile, or attempt to extract the source code of the Service
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Intellectual Property

The Service, including its design, features, software, code, content, branding, trademarks, AI models, campaign strategies, ad creative, and all proprietary technology, is owned exclusively by Assurance AI LLC and is protected by United States and international intellectual property laws. You may not copy, modify, distribute, sell, license, or create derivative works from any part of the Service without our prior written consent. Your subscription grants you a limited, non-exclusive, non-transferable, revocable license to use the Service solely for your insurance business operations during the term of your subscription.

Indemnification

You agree to indemnify, defend, and hold harmlessAssurance AI LLC, its owners, officers, directors, members, managers, employees, agents, affiliates, successors, and assigns (collectively, "Indemnified Parties") from and against any and all claims, demands, actions, suits, proceedings, losses, damages, liabilities, costs, and expenses (including reasonable attorneys' fees and court costs) arising out of or related to:

  • Your use of or inability to use the Service
  • Your breach of these Terms or any applicable law or regulation
  • Your interactions with leads, consumers, or any third party
  • Any claim that your use of leads or the Service violates any law, regulation, or third-party right, including but not limited to TCPA violations, insurance regulation violations, or consumer protection claims
  • Your advertising activities, sales practices, or communications with consumers
  • Any misrepresentation or breach of warranty by you
  • Any negligent or wrongful act or omission by you
  • Any claim arising from your CRM usage, including SMS, email, or phone communications sent through the platform

This indemnification obligation shall survive the termination of your account and these Terms. You agree that the Indemnified Parties shall have no liability whatsoever for any actions you take based on leads or information provided through the Service.

Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ASSURANCE LIFE AI LLC AND ITS INDEMNIFIED PARTIES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF REVENUE, LOSS OF PROFITS, LOSS OF BUSINESS, LOSS OF LEADS, LOSS OF DATA, LOSS OF GOODWILL, OR ANY OTHER INTANGIBLE LOSSES, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF OR INABILITY TO USE THE SERVICE, REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE), EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE LESSER OF: (A) THE AMOUNT YOU ACTUALLY PAID TO US IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED DOLLARS ($100.00 USD).

You acknowledge that the fees charged for the Service reflect the allocation of risk set forth in this limitation of liability and that the Service would not be provided without these limitations.

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Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ACCURACY. We do not warrant that the Service will be uninterrupted, error-free, secure, or free of viruses or other harmful components. We make no representations or warranties regarding the accuracy, reliability, or completeness of any leads, data, or information provided through the Service. Any reliance on the Service or its outputs is at your sole risk.

Dispute Resolution and Arbitration

Any dispute, claim, or controversy arising out of or relating to these Terms or the Service shall be resolved exclusively through binding arbitrationadministered by the American Arbitration Association ("AAA") in accordance with its Commercial Arbitration Rules. The arbitration shall take place in Miami-Dade County, Florida. The arbitrator's decision shall be final and binding, and judgment may be entered in any court of competent jurisdiction.

YOU AGREE THAT ANY DISPUTE RESOLUTION PROCEEDINGS WILL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. You waive any right to participate in a class action lawsuit or class-wide arbitration against the Company.

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Termination and Account Cancellation

  • We may suspend or terminate your account at any time, with or without cause, and with or without notice, for violation of these Terms, non-payment, or for any other reason at our sole discretion.
  • Failed Payment Auto-Cancellation: If your payment method fails and payment is not resolved within seven (7) days, your account will be automatically cancelled. Lead delivery will be paused immediately upon payment failure. CRM access, phone numbers, and all associated services may be deactivated without further notice.
  • Upon termination or cancellation: (a) your right to use the Service ceases immediately, (b) all outstanding balances become immediately due and payable, (c) your CRM sub-account will be deactivated, (d) undelivered leads on active orders are forfeited, and (e) no refunds or credits will be issued.
  • Data Loss: We are not responsible for any loss of data, contacts, leads, CRM records, campaign history, phone numbers, or any other information stored in or associated with your account following termination, cancellation, or account deactivation. It is your sole responsibility to export and back up your data prior to cancellation. Once an account is deactivated, data may be permanently deleted and cannot be recovered.
  • We shall have no liability to you for any termination of your access to the Service, including any resulting loss of business, revenue, or data.
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Governing Law and Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict of law provisions. To the extent any dispute is not subject to arbitration, you consent to the exclusive jurisdiction and venue of the state and federal courts located in Miami-Dade County, Florida. You waive any objection to such jurisdiction or venue, including on the basis of forum non conveniens.

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Force Majeure

We shall not be liable for any failure or delay in performance resulting from causes beyond our reasonable control, including but not limited to acts of God, natural disasters, pandemic, war, terrorism, government actions, Internet or telecommunications failures, third-party platform outages (including Meta, GoHighLevel, or Stripe), power outages, or cyberattacks.

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Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable, the remaining provisions shall remain in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving its original intent.

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Entire Agreement

These Terms, together with the Privacy Policy, constitute the entire agreement between you and Assurance AI LLC regarding the Service and supersede all prior or contemporaneous agreements, representations, warranties, and understandings, whether written or oral.

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Modifications to Terms

We reserve the right to modify these Terms at any time. Material changes will be communicated via email or through the Service. Your continued use of the Service after the effective date of any modifications constitutes your acceptance of the revised Terms. If you do not agree to the modified Terms, you must discontinue use of the Service.

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Contact

If you have questions about these Terms, please contact us at: support@assuranceaigroup.com

Assurance AI LLC • State of Florida

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